Today, we're taking you behind the scenes of an incredible adventure we embarked on with Tanishq – the making of Tanishq's Ad Campiagn for their captivating Dibyani Collection.
In June we kicked off a project that was all about turning inspiration into reality. Our goal? To showcase Tanishq's Dibyani Collection through captivating visuals that truly spoke to its essence. With a healthy dose of determination and a sprinkle of that special creative spark, we set out on this exciting journey.
We were to produce 5 TV commercials, 5 product stills and 5 lifestyle images for print release all to be shot in a day. This was no easy feat, coupled with the fact that the jewelry collection was inspired by the stunning temple architecture of Orissa and hence had to be shot in Orissa. With our reputation for making the impossible, possible, we secured permission to shoot at the Iconic Sun Temple in Konark, Orissa in just 10 days – talk about teamwork and dedication!
We brought together our powerhouse team of 150 talents from Mumbai, Kochi, Bangalore, and Bengal along with our team from Bhubaneswar. Under the scorching sun and well within our schedule, we came together to create magic.
Fast forward to the big reveal – the Rath Yatra campaign launch. The response was overwhelming, with hearts and appreciation pouring in from every nook and cranny of Orissa and Bengal. We were humbled by the love and couldn't be prouder of the passion and hard work that went into this labor of love.
As we look back on this journey, we couldn’t be any happier to have produced this for Tanishq. Here is a quick look at all that went on behind the scenes.
