Tanishq - Rath Yatra Campaign

We partnered with Tanishq to produce the campaign for their Dibyani Collection, inspired by the temple architecture of Orissa. The brief: 5 TVCs, 5 product stills, and 5 lifestyle images, all shot in one day, on location. With just 10 days of prep, we secured the Sun Temple, Konark, and pulled together a 150-member crew from across India. The campaign launched during Rath Yatra and was met with overwhelming love across Orissa and Bengal.